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"Dr. TC North is a phenomenal speaker/trainer and coach. In a 10-hour training program for our company, he entertained and engaged his audience; they loved him and they came away with confidence in applying all that they learned."

- Bob Proctor, Chairman of the Board, LifeSuccess Productions and Melonie Dodaro, President, LifeSuccess, Perfect Weight

February 21, 2009

Dear Friends,
I Wish I Were an Oscar Mayer® Wiener
Please sing along:
"I wish I were an Oscar Mayer® Wiener,
That is what I truly wish to be.
Cause if I were an Oscar Mayer® Wiener,
Everyone would be in love with me."

Now, here's a new verse, same melody:
"I wish I were a Hyundai® sales rep,
That is what I truly wish to be,
Cause if I were a Hyundai® sales rep,
Everyone would buy a car from me."

In January, new car sales fell 37 percent - the industry's worst month since January 1963. However, Hyundai®'s new car sales rose 14 percent in January; thus Hyundai® had a 51 percent (37 percent + 14 percent) better month than the other guys. Why write about car sales in an EnCOURAGEment, other than I came up with a clever new verse to the Oscar Mayer® jingle? Because what Hyundai® did to create such a great sales month was genius! They offered new car buyers the option to return their car to the dealer at no cost and no penalty to them or their credit rating if they lost their job or income within a year.

I saw one of their TV ads at the beginning of January and said to my wife, "That's the most brilliant piece of marketing I've ever seen. People haven't been buying cars because they were scared to death to make a big purchase in this economy, and Hyundai found a way to completely remove this primal fear. Wow, brilliant and courageous!"

Since then, I've been challenging all my CEOs and entrepreneurs with the question, "What can you do to eliminate or minimize the fear of purchasing from your company?" One CEO said his management team came up with a solution in a week.

But the point of this story goes beyond marketing and sales. We all need to be courageous enough to find unorthodox solutions to what's important to us, in our marriage, our work, our play or anything else that's important to our success.

"Without courage, we cannot practice any other
virtue with consistency. We can't be kind, true,
merciful, generous or honest."
- Maya Angelou

- TC North, Ph.D., High Performance Expert

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wonderful new testimonies
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